Roles: Media Consultant, Web Designer, Content Strategist, Content Producer, Graphic Designer, Educator, Academic

Introduction

This is the most extensive identity package I have created so far, and I’m going to include as many details as possible here. I want to talk about digital media creation tools that are accessible and how to get the most out of them. I’ll also be talking about content and social media strategy as it applies to this case study.

This represents a lot of content, and certain sections may hold more interest than others, so please use the contents below to navigate to different sections; or get the kettle on and settle in.

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CONTENTS

• Context: Academic Contextual Essay
• Research
• Visual Identity
• Colour
• Static Content
• Customer Journey
• Website Deployment (VIDEO)
• Content On-The-Go
• Style Guide
• Packaging
• Training
• Conclusions