Today I want to talk about strategic content and why it's NOT marketing. OK, sometimes it's marketing, but while there is a lot of crossover it's worth exploring how and why they diverge. As usual, context is king and the TLDR is do you want credibility or sales?
Happy Beginnings are a new animal rescue charity that became the subject of my dissertation. Read more about how I helped them to create a digital identity and content strategy to reach their local community.